EcoDry CarWash: A Waterless Car Wash Initiative

 

Brand: EcoDry CarWash 🚗

Founder: Mahi Verma 

Identity of the business Objectives: To build a customer base of 100 regular clients in Noida and to expand in at least 3 cities in the next 3 years establishing an eco-conscious brand image. Goals: 1. To achieve a monthly revenue of 40,000 rupees in a year. 2.  Persuade customers to switch to waterless car washes and save up to 1 million litres of water. 3. Capture a 10% market share in one year promoting sustainability. Tenets: 1. Offer mobile services to customers so they don't get stuck in their busy schedules. 2. Reduce environmental impact and conserve water by using a special formula for car washing. 3. Offer a high-quality, scratch-free finish - shine better than waterwash. State of the Business: It is a startup and is in its growing stage of the product life cycle.
Problem to be Solved Today's traditional car washes use up to 150 litres of water just for washing one car. Therefore, most car owners who are aware and live in city centres are looking for convinient, eco-friendly, and quality solutions for cleaning their cars.	Our Solution EcoDry Car Wash offers an entirely waterless mobile car wash service with formulated sprays. We use totally eco-friendly, biodegradable cleaning products for the cleaning and polishing of vehicles.
Target Market 1. Busy professionals 2. Convenience seeker 3. Environmentally conscious consumers 4. Luxury car owners 5. Businesses involved in car rentals that require regular cleaning and maintenance.	The Competition 1. Autoaid 2. Waterlessia 3. Gogreencarwash 4. Waterlessdetailers
Sales Channels 1. Direct Sales: Customers place orders directly through the website or on a mobile application. 2. Corporate Partnerships: Partner with a fleet company, car dealers, and all other eco-conscious companies for bulk services.	Marketing Activities  1. Social Media Engagement and SEO-optimized website. 2. Free demo sessions 3. Collaboration with local businesses and environmentalists. 4. Offer discounts and other referral programs.
Immediate Goals 1. Build a good customer relationship and loyal customer base of at least 50 paying customers. 2. Partner with 3-4 local businesses in the next 6 months for bulk orders.	Long Term Goals 1. Expand in 2-3 cities within the next 2 years. 2. Increase monthly revenue to Rs. 1,00,000 upto next year.
Outline – Financial matters        1. Invest in high-quality inventories.  2. Spend on marketing and promotional campaigns.
Team and Key Roles       1. Founder/CEO: Strategic planning and business-building activities. 2. Operations Manager: Conducts daily operations, including scheduling, fleet management, handling bulk orders, and ensuring service quality. 3. Marketing Manager: To come up with new and innovative marketing strategies, manage the social media and overall digital presence, and carry out promotional activities. 4. Technicians/Staff: Execute the car wash services in a manner that ensures quality and leaves customers with a satisfied feeling.	Partners and Resources 1. Eco-Friendly Suppliers: Buy products that are biodegradable for car cleaning. 2. Local Dealerships. Long-term service contract. 3. Environmental Organizations: Partner with them to carry out the sustainability campaigns.