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Showing posts from September, 2024

EcoDry CarWash: A Waterless Car Wash Initiative

  Brand: EcoDry CarWash 🚗 Founder: Mahi Verma  Identity of the business Objectives :  To build a customer base of 100 regular clients in Noida and to expand in at least 3 cities in the next 3 years establishing an eco-conscious brand image. Goals : 1. To achieve a monthly revenue of 40,000 rupees in a year. 2.  Persuade customers to switch to waterless car washes and save up to 1 million litres of water. 3. Capture a 10% market share in one year promoting sustainability. Tenets : 1. Offer mobile services to customers so they don't get stuck in their busy schedules. 2. Reduce environmental impact and conserve water by using a special formula for car washing. 3. Offer a high-quality, scratch-free finish - shine better than waterwash. State of the Business : It is a startup and is in its growing stage of the product life cycle.   Problem to be Solved Today's traditional car washes use up to 150 litres of water just for washing one car. ...

Airbnb: A Source of Inspiration for My Entrepreneurial Journey

  As someone who dreams of becoming an entrepreneur, Airbnb’s story resonates deeply with me. The company’s journey from a simple idea to a global success is not only a fascinating business case but also a powerful reminder of how innovation and observation can lead to incredible opportunities. Like the founders of   Airbnb , I strive to find business ideas by observing people’s needs and leveraging technological advancements to create solutions. Their ability to turn a personal challenge into a groundbreaking platform inspires me to pursue my own entrepreneurial path.   The Origins of Airbnb 🏠 Airbnb’s story began in  2007 with Brian Chesky and Joe Gebbia , two roommates living in San Francisco. They were struggling to pay rent when they noticed that all the hotels in the city were fully booked due to a design conference. Instead of giving up or seeking conventional methods of earning extra income, they spotted an opportunity right in front of them: why not rent ou...

The Unsung Hero Ad by Thai Life Insurance: A Creative Brief

 Objectives The key objective of  Thai Life Insurance's  "Unsung Hero" campaign is to promote the brand's core values of empathy, kindness, and community service. By showcasing an ordinary individual performing small acts of kindness, the ad encourages viewers to reflect on the impact of good deeds on the world, while reinforcing Thai Life's position as a socially responsible company. The advertisement seeks to create an emotional connection with the audience and highlight the concept that happiness stems from helping others, not material wealth. Details of the Product Category of the product:   Life insurance . Current status:  Thai Life Insurance is a prominent player in the Thai insurance market, with a strong reputation for its socially conscious messaging. The company has consistently emphasized human values and community well-being in its advertising campaigns. Existing brand values:  The brand champions empathy, responsibility, and service to the com...